Sweaty Palm Productions | Los Angeles, California

“In order to entice Hollywood movie executives and key players to attend the screening of an independent film, The Promised Land, Fido Design was asked to come up with an invitation that might have a chance of actually reaching the eyes of the big shots. The invitation arrived in a jewelry box, a prop connected to the plot of the film. Half-hidden under the printed invitation was a bullet, also related to the plot of this thriller. The attention-grabbing design must have worked: The theater was filled, and the client was ecstatic. The Promised Land was subsequently invited to several film festivals, the first step toward gaining distribution for an independent film.”

Print magazine
Digital Art & Design Annual
July-August 1996

Colleen Flippo
Erik Flippo
Rodney Hom
Daniel Tsai